Calico had a product people believed in, but the business behind it couldn't keep pace. Capital was locked in a loop: inventory needed to fulfil contracts, contracts needed to justify holding the inventory. Supply inconsistency was already costing them business.
We didn't touch the brand. We rebuilt the operating rhythm behind it: a pre-selling model to break the capital deadlock, supplier relationships reset on steadier terms, and a repositioning built for institutional buyers who weigh continuity and compliance as heavily as sustainability.
With capital and inventory in sync, Calico was able to win and retain institutional contracts, freeing the business to focus on its next stage of growth. Frameworks for contracts, fulfilment and pipeline are in place, and the engagement continues as fractional COO as Calico scales into B2B.
Tell us where the noise is. We'll find the signal.